What we will cover in this webcast:

Ever wonder how your competitors always seem to be one step ahead of you? They deeply understand your common customer’s needs, and develop a product that beats yours in the features that matter. Then they have a better marketing campaign that captures your customer’s attention! How can you compete?  

Join this webcast to learn the 10 steps of competitive analysis from Brian Lawley, 280 Group Founder. You'll also learn how you can develop a superior product and marketing plan that will turn the tables on your competitors and put you in the lead. 

Brian Lawley is the Founder of 280 Group. He is the author of six best-selling books, Product Management for Dummies, Optimal Product Process, The Phenomenal Product Manager, Expert Product Management and 42 Rules of Product Management and is the former President of the Silicon Valley Product Management Association (SVPMA). He was awarded the Association of International Product Marketing Management Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.