What we will cover in this webcast:

Product Managers have to work with a wide and diverse variety of folks at their company to develop a great product. Engineering, Design, and Marketing are the usual suspects… but what about Sales? Oftentimes, Product Management only talks to Sales when Sales calls asking for help with a deal. But this is not a healthy relationship. The best product managers recognize the need to build a strong relationship with their sales team. Through this relationship they can gain better insights into customer needs, better understand the competitive landscape, and learn what Sales really needs from Product Management to successfully sell their products. In this webcast, we will discuss how to build a powerful, lasting relationship with your Sales team. We’ll review what Sales needs from PM to be successful, the many touchpoints with Sales that occur over the course of the product life cycle, how to use Sales input to improve both product and marketing planning, and how PMs can better support and enable Sales success.

Roger Snyder is a Principal Consultant & Trainer and the Director of Product Marketing for 280 Group. He has over 25 years of experience working in various high technology firms running the gamut from startups to Microsoft. For 15 of those years, he led product management teams to build or rebuild the PM function, hiring top talent to drive better communication and collaboration processes that created product roadmaps that were innovative and predictive. 

Roger has worked and consulted with global companies to improve their product management teams, implement more effective product lifecycle processes, and bring strategic, whole product considerations to their planning processes. Roger has been certified both as a Certified Product Manager, and an Agile Certified Product Manager/Product Owner. He has a BS in Electrical Engineering and Computer Science from UC Berkeley, and an MBA from Santa Clara University with concentrations in Leadership and Marketing.